The oldest tour operator in North America. Founded in 1933 as Students' International Travel Association (SITA) by Jack and Helen Dengler of Rancho Mirage, California, the company was formed to provide reasonably priced tours to exotic destinations for students. SITA became the first tour operator to offer package tours, including Round-the-World tours with Pan Am, and also was the first tour operator to offer escorted trips to Africa.

SITA has a successful track record promoting travel to exotic destinations worldwide and has gained a respected reputation for providing quality and service in a "Value for Money" tradition. Over the years the destinations have changed, and SITA currently promotes deluxe tours to Africa, India, the Orient and South Pacific.

SITA maintains a network of offices throughout North America to better serve the many thousands of travel agencies on the continent. SITA sales offices are located in major US and Canadian cities covering the important geographic areas including: Los Angeles on the West Coast, New York in the Northeast, Houston in the South, Chicago in the Midwest, Toronto in Eastern Canada, and Vancouver in Western Canada.